LAST UPDATED: May 14, 2026

Website: https://www.puraplace.com

This Privacy Policy describes how The LoLo Group, doing business as Pura Place (“Pura Place,” “we,” “us,” or “our”), collects, uses, discloses, and otherwise processes personal information when you visit or use our website, shop with us, communicate with us, interact with us on social media, use any features we make available, or otherwise interact with Pura Place.

This Privacy Policy is intended to describe our current practices and also cover features we may offer as Pura Place grows. If a feature described here is not currently available, the related collection or use applies only if and when you choose to use that feature or we make that feature available.

We may provide additional or different privacy notices for certain products, services, events, promotions, or jurisdictions. Those notices will supplement this Privacy Policy, and if there is a conflict, the more specific notice will control for the applicable activity.

We may update this Privacy Policy from time to time. If we make changes, we will revise the date above. If changes are material, we may provide additional notice, such as by posting a notice on our website or contacting you through information we have on file, where appropriate.

Contents

• Information We Collect
• How We Use Personal Information
• Cookies, Affiliate Links, Analytics, and Privacy Preferences
• How We Disclose Personal Information
• Payments, Orders, and Third-Party Services
• Children’s Privacy
• Your Privacy Choices
• Additional Information for Certain U.S. Residents
• Additional Information for Individuals Outside the United States
• Data Retention
• Security
• Contact Us

Information We Collect

The personal information we collect depends on how you interact with Pura Place.

Information you provide directly to us

• Contact information, such as your name, email address, mailing address, billing address, shipping address, and phone number.
• Order and transaction information, such as products purchased, order details, delivery preferences, returns, exchanges, and customer service communications.
• Account information, if we offer account features and you choose to create an account, such as your username, password, profile information, preferences, and saved addresses.
• Communications and user-provided content, such as messages you send to us, reviews, survey responses, social media interactions, forms you submit, and other content you choose to provide.
• Marketing preferences, such as whether you choose to receive emails, text messages, promotions, or other communications from us.
• Optional information you choose to provide, such as birthday, size or style preferences, product interests, gift recipient information, or other information you voluntarily submit.

Payment information

If you make a purchase, payment information is processed by our payment processor or ecommerce platform. Pura Place does not intend to store full credit card numbers or full payment account credentials on our own systems. Payment processors may collect and process your payment information in accordance with their own terms and privacy practices.

Information we collect automatically

When you visit our website or interact with our emails or online content, we and our service providers may automatically collect certain information, including:

• Device and usage information, such as IP address, browser type, operating system, device identifiers, pages viewed, links clicked, referring URLs, general location inferred from IP address, and dates and times of visits.
• Website activity, such as items viewed, items placed in a cart, search terms used on our site, checkout activity, and interactions with website features.
• Cookie and similar technology information, as described below.

Information from third parties and platforms

We may receive information from third parties when needed to operate our website and business, such as ecommerce platforms, payment processors, shipping and fulfillment providers, fraud-prevention tools, email or SMS providers, analytics providers, affiliate networks, social media platforms, advertising platforms, or other service providers. The information received may include contact details, order details, delivery information, fraud-risk indicators, marketing engagement, referral information, or information you make available through those platforms.

How We Use Personal Information

We use personal information for the following purposes:

• To provide, operate, maintain, and improve our website, products, services, and customer experience.
• To process and fulfill orders, payments, shipping, returns, exchanges, customer requests, and other transactions.
• To create and manage accounts, subscriptions, preferences, and profiles if we make those features available.
• To communicate with you, respond to questions, provide customer support, send order updates, and send administrative or legal notices.
• To send marketing communications if you choose to receive them, and to honor your communication preferences.
• To personalize the website experience, product recommendations, content, or offers where permitted by law and consistent with your choices.
• To understand website performance, diagnose technical issues, test features, debug errors, and improve our products and services.
• To detect, investigate, prevent, or respond to fraud, security incidents, misuse, illegal activity, or violations of our policies.
• To comply with legal obligations, enforce our terms and policies, protect rights and property, and respond to lawful requests.
• For other purposes with your consent or as otherwise permitted by law.

Cookies, Affiliate Links, Analytics, and Privacy Preferences

Cookies and similar technologies

Pura Place and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate the website, remember preferences, keep items in a shopping cart, understand website traffic and performance, measure communications, prevent fraud, and support marketing or affiliate functions where applicable.

Some cookies are necessary for the website to function. Other cookies or similar technologies may be optional, such as analytics, marketing, affiliate, or advertising technologies. You can usually adjust browser settings to refuse or remove cookies, but some website features may not function properly if cookies are disabled.

Affiliate links and third-party tracking

Pura Place may use affiliate links or partner links. If you click an affiliate link or visit a third-party website, the third party may collect information about your visit or purchase, and Pura Place may receive a commission or other benefit. Third-party websites, platforms, plugins, and services are governed by their own privacy policies and practices.

Analytics, advertising, and targeted advertising

We may use analytics tools to understand how visitors use our website. We may also use marketing, advertising, pixels, affiliate, or similar tools if and when we choose to promote Pura Place online. These tools may collect information about your device and online activity over time and across websites or services. Depending on the law that applies, some of these activities may be considered targeted advertising, cross-context behavioral advertising, a sale, or sharing of personal information, even if we do not sell personal information for money.

Pura Place does not intend to sell personal information for money. We also do not intend to disclose personal information to unrelated third parties for their own direct marketing without providing any legally required notice or choice. If we use technologies that require opt-out rights, we will provide a privacy preferences mechanism, cookie settings tool, or other legally appropriate method to submit those choices.

Privacy preferences

You may submit privacy preference requests by contacting us at privacy@puraplace.com  If we implement a cookie consent or preference tool, you may also be able to manage certain cookie or tracking choices directly through that tool. Choices may apply only to the browser, device, or account through which they are submitted, unless otherwise required by law.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

• Service providers and contractors. We disclose personal information to vendors and service providers that perform services for us, such as website hosting, ecommerce operations, payment processing, order fulfillment, shipping, customer service, email or SMS delivery, analytics, security, fraud prevention, marketing support, legal services, accounting, and business operations.
• Payment, ecommerce, fulfillment, and delivery partners. We disclose information necessary to process payments, fulfill orders, prevent fraud, ship products, handle returns, and provide customer service.
• Advertising, analytics, affiliate, and technology partners. If we use these tools, we may disclose or make available limited website and device information for analytics, measurement, affiliate attribution, advertising, or similar purposes, subject to legally required choices.
• Professional advisors. We may disclose information to lawyers, accountants, auditors, insurers, bankers, and other professional advisors.
• Legal, safety, and compliance. We may disclose information if we believe disclosure is required or appropriate to comply with law, legal process, regulatory requests, security obligations, or to protect Pura Place, our customers, the public, or others.
• Business transactions. We may disclose information in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.
• Affiliates. We may disclose information within The LoLo Group, Pura Place, and any current or future affiliated entities for purposes consistent with this Privacy Policy.
• At your direction or with your consent. We may disclose information when you ask us to do so, when you intentionally interact with third-party features, or when you otherwise consent.

We may also disclose aggregated, de-identified, or anonymized information that cannot reasonably be used to identify you. We will not attempt to re-identify de-identified information except as permitted by law.

Payments, Orders, and Third-Party Services

Our website may include or rely on third-party services, plugins, embedded content, social media features, maps, payment processors, shipping tools, ecommerce platforms, affiliate networks, analytics providers, or other tools. These third parties may collect information directly from you or automatically through their technologies. Pura Place does not control all third-party privacy practices. Please review the privacy policies of those third parties for more information.

Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you are a parent or legal guardian and believe a child under 13 has provided personal information to us, please contact us at privacy@puraplace.com  so we can take appropriate steps.

Your Privacy Choices

Access, correction, deletion, and other requests

Depending on where you live and the law that applies, you may have the right to request access to, correction of, deletion of, or portability of certain personal information, or to object to or restrict certain processing. You may submit a request by contacting us at privacy@puraplace.com  admin@puraplace.com. 

Marketing communications

You may opt out of promotional emails by using the unsubscribe link included in those emails. You may opt out of promotional text messages by following the instructions in the message or replying STOP, if applicable. Even if you opt out of promotional communications, we may still send transactional or administrative messages, such as order confirmations, shipping updates, customer service responses, or legal notices.

Cookie and browser choices

You may be able to manage cookies through your browser settings and, if available, through our cookie or privacy preference tool. Some browsers or devices may transmit opt-out preference signals. Where required by applicable law and technically feasible, we will honor legally recognized opt-out preference signals.

Additional Information for Certain U.S. Residents

Certain U.S. state privacy laws, including California privacy laws, may provide residents with specific rights regarding personal information. These rights may include the right to know or access personal information, request correction, request deletion, receive a portable copy, opt out of certain targeted advertising or sale/sharing activities, limit certain uses of sensitive personal information, and appeal certain decisions. These rights apply only when the relevant law applies to Pura Place and to the specific personal information at issue.

We do not knowingly sell personal information for money. However, some analytics, advertising, affiliate, pixel, or similar technologies may be considered a sale, sharing, or targeted advertising under certain privacy laws. If we use those technologies in a way that triggers legal opt-out rights, you may opt out by using our privacy preferences tool if available, by using a recognized opt-out preference signal where required, or by contacting us at privacy@puraplace.com  

We will not discriminate against you for exercising applicable privacy rights. We may deny or limit a request where permitted by law, such as if we cannot verify your identity, an exception applies, or the law does not apply to the request.

Additional Information for Individuals Outside the United States

Pura Place is based in the United States. If you access our website, communicate with us, or purchase from us from outside the United States, your personal information may be transferred to, stored in, or processed in the United States and other countries where our service providers operate. Those countries may have privacy laws that differ from the laws where you live.

If the General Data Protection Regulation, UK GDPR, Swiss data protection law, Canadian privacy law, or another international privacy law applies to our processing of your personal information, we will process personal information in accordance with the applicable law. Depending on the law that applies, you may have rights to access, correct, delete, restrict, object to, or receive a copy of personal information, and you may have the right to withdraw consent where processing is based on consent.

Where required, our legal bases for processing personal information may include performance of a contract, compliance with legal obligations, our legitimate interests, your consent, and other bases permitted by applicable law. To exercise applicable rights or ask a question about international privacy rights, contact us at admin@puraplace.com.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, process transactions, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and protect our rights. Retention periods may vary depending on the type of information, the reason we collected it, and legal or operational requirements. When personal information is no longer needed, we may delete, de-identify, or anonymize it.

Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no website, system, transmission, or storage method is completely secure. You are responsible for keeping any account credentials confidential and for using secure devices and networks when interacting with us.

Contact Us

If you have questions about this Privacy Policy, privacy preferences, or your personal information, please contact us via email at privacy@puraplace.com :